Why must your Low Code platform have Omnichannel Capabilities?

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The position of Chief Readiness Officer, though recently created, has been gaining vast popularity across organizations. A key part of the role is ensuring global go-to-market strategy, sales enablement, network oversight and engagement, and global regulatory compliance readiness. -One critical aspect that CROs pay utmost attention to is automation. Though no longer a buzzword, automation has become an integral part of most organizations in one form or another.

It has become imperative for organizations to choose enterprise-wide process automation platforms to provide proactive and versatile solutions that can prepare organizations for the future.

Low code platforms are ideal choices that offer organizations an ideal foundation.

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Omnichannel – What and Why?

Omnichannel is a multi-channel approach to sales that aims to provide customers with a seamless experience, regardless of where they’re shopping from, be it a desktop or mobile device, by telephone, or in a brick-and-mortar store. It ensures tightly-knit integration between distribution, promotion, and communication channels on the back end.

Omnichannel capabilities constitute a crucial part of many businesses’ competitive advantage. It enables retailers to achieve more availability, drive sales and traffic, and integrate digital touchpoints. Granted that there are countless channels for communication, an omnichannel strategy helps improves the customer experience and provides more channels for customer purchase–whether on the mobile, web, or in stores.

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Identifying and choosing your ideal Low Code Platform

Choosing a Low code platform for an organization is a task of paramount importance, and several aspects go into making the decision. One of the primary attributes that organizations must look for while sieving through an ocean of options is a platform’s Omnichannel capabilities. A Low code platform without omnichannel capabilities is much like a train without tracks – regardless of the potential of the cargo, it will hardly reach where it’s supposed to go. Attempting to build omnichannel abilities into a platform that by default does not come with this capability will require a lot of coding, defeating the very idea of a Low code platform.

Be sure to include omnichannel capabilities in your checklist while identifying low-code platforms for your organization.

Platforms like Pega, Mendix, and Salesforce are leaders in the world of Low code and come equipped with powerful omnichannel capabilities.

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