Services
Creating a Unified Digital Identity Through Seamless Banking Merger Rebranding
The Story So Far
A leading U.S. regional bank underwent a merger that made digital brand alignment a top priority. The client faced challenges with maintaining branding consistency and ensuring clear communication across its key business units, underscoring the need for a unified rebranding initiative.
What Got in the Way
Outdated Logos
Mismatched Email Domains
Legacy Login Slowing Operations
The EvonSys Approach
Comprehensive Rebranding across Merged Entities
The project involved structured rebranding and digital brand alignment. All branding elements, including email domains, logos, disclaimers, and documentation, were redesigned into a unified identity. A robust QA process with multi-cycle regression testing was implemented to eliminate legacy remnants during the merger rebranding.
How the Story Changed
Strong Brand Presence
Unified Brand Elements under Single Identity
Streamlined Operations
Standardized Logins and Simplified Access
Unified Communication
Aligned Business Interactions
Solutions to grow your business
Banking Merger Rebranding Solutions | EvonSys
A leading U.S. regional bank underwent a merger that made digital brand alignment a top priority. The client faced challenges with maintaining branding consistency and ensuring clear communication across its key business units, underscoring the need for a unified rebranding initiative.
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