Customer expectations rose as automation evolved. There was a time when customers were willing to wait on hold, repeat their account details, and tolerate delayed responses. Whether they’re resolving a billing issue at midnight, tracking a delivery, or disputing a transaction in real time, they expect immediate answers.
Waiting in queues, navigating complex UI, or repeating information across channels is no longer acceptable.
Many organizations have invested heavily in automation, yet still fail to achieve their business goals. They struggle with context because they are trained in a predefined set of contexts. When the queries deviate, they require a customer service team.
This is where next-gen self-service changes the equation. With the introduction of Pega Infinity ‘25, organizations can move from basic automation to data-driven customer engagement. So, now the question is no longer Should I automate the customer service journey? But how to make it even smarter?
In this blog, let’s dig deep into how Pega Infinity ’25 helps in improving customer experience by offering customer query resolution using AI.
The usual conversation starts with predefined training information, like Please choose from the following options followed by multiple questions, thereby connecting us to an agent. At that moment, the customers were already frustrated. But customers look for immediate answers.
The reality is that chatbots are built to reduce human workload, not to resolve problems. The systems can talk, but they can’t think. They can respond, but they can’t act.
In a world where personalization is the norm and AI can analyze context in milliseconds, static automation feels outdated. Customers expect systems that understand intent, anticipate needs, and take action, not systems that push them down predefined paths.
This is when legacy self-service agents feel outdated.
Pega brings new capabilities in every update to fast-track the digital transformation journey with the low-code solution. In Pega Infinity ’25, they announced agentic automation by embedding AI directly into workflows, enabling them to manage complex, multi-step, end-to-end tasks. They work on real-time data insights with minimal human intervention.
The AI-powered Pega self-service agents make use of a center-out agentic approach. The architecture focuses on designing applications around core business logic and customer expectations. This offers a unified experience across digital touchpoints for customers and employees.
For instance, let’s understand how the Pega self-service agent works on customer query resolution.
The customer types:
I don’t recognize this transaction. Can you check it?
The self-service agent in Pega Infinity '25 immediately:
There are no scripted menus. No “Press 1 for disputes.”
The agent understands context instantly.
Let’s see how the Pega self-service agents work across the traditional customer service platform and the Pega platform.
Most customer service systems are built channel by channel. Each channel has its own workflow, business logic, and integrations. So, the organization should create a separate solution for web chat, email, phone calls, and other digital channels. This could lead to inconsistent customer experience, repeated development work, and complex system integration.
Pega flips this model. Instead of fitting into legacy process control, Pega defines:

So, Pega accelerates the customer query resolution by:
Through integration with legacy systems and modern Pega workflows, self-service agents can retrieve all relevant data in real time. Whether it’s account details, billing history, shipping status, or policy information, the agent presents a complete, up-to-date view without requiring customers to repeat themselves.
Customers often start a query in one channel and continue it in another. Pega self-service agents maintain conversation continuity and data consistency, ensuring that the resolution path does not reset or fragment.
The same address change request, for instance, can start on a website chat and finish via mobile app messaging, without losing context, duplicating effort, or confusing the customer.
Enterprise transformation today demands more than experimental AI use cases or disconnected automation tools. It requires a unified foundation that securely supports workflows, decisions, and data at scale.
Pega Infinity ’25 provides that foundation, especially for customer query resolution.
EvonSys assesses existing systems, extracts process logic, and helps reimagine workflows using Blueprint and center-out architecture, minimizing disruption while modernizing intelligently.
By centralizing orchestration and exposing workflows across web, chat, voice, and messaging, we ensure consistent, scalable omnichannel experiences.
From pilot programs to enterprise-wide deployment, we enable phased implementation, performance monitoring, and continuous optimization.
With deep expertise in enterprise workflow automation and agentic transformation, EvonSys helps organizations unlock the full value of low-code platforms like Pega Infinity ’25. From legacy modernization and workflow orchestration to AI-driven self-service and omnichannel engagement, we ensure that low-code solutions are not just deployed but optimized for scalability, compliance, and measurable impact.
Ready to move from scripted automation to intelligent execution?
Discover how self-service agents in Pega Infinity ’25 can transform your customer query resolution strategy.